Skip nav
Model Katie and Stylist Inayia

• New research reveals that 76% of UK women lack fashion confidence
• Global retailer shines spotlight on body positivity through the eyes of children, featuring women aged 23-47 and sizes 12-20
• In a makeover with a twist, stylists were revealed to be girls aged 6-8
• Video of the campaign has already been viewed over 45,000 times

In a bid to empower women who have lost their fashion confidence, the world’s first fashion campaign styled exclusively by children has been launched by Long Tall Sally, the global leader in fashion for tall women.

#StyleHasNoRules was created after a new study of 1,000 UK women revealed that 76 percent of women don’t feel confident when it comes to fashion, yet 78 percent of adult women felt they were confident as a child when it came to choosing outfits, and 96 percent reported they simply “wore what made...

Read full release

Image Channel