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Old style analogue electricity meter UK

Are consumers in the dark on how much their electrical products cost to run? Research by the energy efficiency website Sust-it suggests they are. A recent survey of visitors to the site has revealed that seeing the running costs of electrical products has dramatically changed their purchasing intentions and how they use products within their homes.

When consumers were asked:

• ‘Has seeing the running costs of electricals influenced any of your purchasing decisions?’ 90% said yes.

• 86% said that knowing the running costs of goods had changed how they use them.

• The research has also indicated that 86% of respondents would be ‘very likely’ or ‘likely’ to pay more for an energy efficient product.

Behavioural changes in the way we use energy are increasingly being seen as a way of reducing energy bills, reducing carbon emissions and...

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