Wednesday, 26 July 2017

Sainsbury’s launches My Hair Matters, an affordable haircare range designed for individual hair types and with you in mind. It’s no secret that eating healthily, exercising and having a blow dry can all make you feel infinitely better. Treat yourself with Sainsbury’s fabulous new haircare range because you matter!

Packaged in a luxurious rose gold bottle and formulated with high quality ingredients including Jojoba Oil, Arginine, Cashmere and Pro Vitamin B5, My Hair Matters can help provide the solution to any haircare dilemma. Whether your locks are dry and damaged, colour faded or limp and lifeless, consider your haircare worries solved with the new own-brand formulas at Sainsbury’s.

Each product in Sainsbury’s My Hair Matters range contains specialist ingredients for differing hair needs. Pro Vitamin B5 deeply penetrates the hair fibre to moisturise and enhance its ability to withstand breakage, Wheat Proteins with balancing and film-forming properties hydrate, while Cashmere is an amino acid complex with moisture binding properties to leave hair smoother and more manageable. Finally, nourishing Jojoba Oil adds shine and protects the hair, while Arginine increases smoothness.

Alicia Mendez, My Hair Matters Product Developer at Sainsbury’s, said: “The range is designed for customers who love their hair and our new products are tailored to every hair type, providing an easy solution for feel-good fabulous hair. The formulas use luxury ingredients but are also affordable so customers can indulge in the best haircare without worrying about the price.”

NEW My Hair Matters Collection

NEW Smooth and Shine Range: Shampoo & Conditioner 400ml RRP £1.50 (Launching July ’17)
For unruly fine to normal hair
Tame those unruly flyaways and wispy ends
The formula, enriched with cashmere is specifically developed to help hydrate and smooth hair, calming static charge and polishing flyaways. A blend of Keratin, Pro Vitamin B5 and Wheat Proteins help moisturise locks and control frizz, leaving hair beautifully shiny, soft and manageable. The shampoo helps to remove residue that accumulates on hair over time to create shinier and more manageable locks when combing and styling.

NEW Colour Protect Range: Shampoo & Conditioner 400ml RRP £1.50 (Launching August ’17)
For colour treated hair
Protect against colour fade
Designed with colour lock technology that helps protect hair from harmful UV rays, this duo help prevent colour fade and sun damage. Enriched with extracts of Jojoba and Sunflower Seed oil, the formula helps maintain colour intensity to prolong vibrancy to leave hair with a silky soft finish.

NEW Nourish & Repair Range: Shampoo & Conditioner 400ml RRP £1.50 (Launching September ’17)
For weak, limp and damaged hair
Transform your hair from dry and damaged to strong and shiny
A nourishing repair treatment to recapture optimum hair strength, protection and gloss. Enriched with Pro Vitamin B5, Arginine and Wheat Proteins, this shampoo will nourish hair and increase resistance to breakage for a super lustrous finish.


NEW Volume Boost Range: Shampoo & Conditioner 400ml RRP £1.50 (Launching October ’17)
For luxurious bounce
For fuller hair with enviable bounce
Give your hair that anti-gravity boost with a lightweight formula enriched with Keratin Amino Acids and Pro Vitamin B5 designed to moisturise, improve manageability and promote fuller looking hair with extra luxurious shine.

Available at selected Sainsbury’s stores nationwide from June 2017, for £1.50.