On Purpose, written by Shaun Smith and Andy Milligan, has been announced as book of the month by The Chartered Institute of Marketing. CIM celebrate the best business marketing books that appeal to leaders in the marketing community. As the world’s leading professional marketing body, CIM is uniquely placed not only to be the voice for the marketing community, but an active participant – catalysing and shaping the future of this ever-changing profession.
On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love aimed at leaders who want to deliver exceptional results for their business through exceptional experiences for their customers.
Because purpose is what you do, not what you claim, each chapter illustrates how to succeed in a specific channel by presenting interviews with purpose-driven leaders...