Survey reveals almost 1 in 3 Brits have bought a product because a celebrity endorsed it.
Cheryl Cole and L'Oreal, David Beckham and Pepsi, Gary Lineker and Walkers – UK television screens and billboards are full of much-loved celebrities touting the latest products and the biggest brands.
But how effective is celebrity endorsement? Does a famous face really help products to fly off the shelves? A recent survey conducted to celebrate the launch of the brand new interactive TwoLittleFleas.co.uk Celebrity Urban Legends Quiz has revealed that close to 30% of Brits have bought a product because it was endorsed by a celebrity.
The Quiz can be found at Read full release