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Since the publication of the Bailey Report, in which retailers were urged to retail age appropriate clothes for children, sales at online childrenswear boutique Yellow Lolly have increased, and to celebrate its sixth birthday, Yellow Lolly is offering up to 50% off all its brands including Beau LOves, Molo Kids, Nununu and Little Duckling.

Founder Claire Tyler made a decision when creating Yellow Lolly six years ago that Yellow Lolly would not ever sell bikinis, gender stereotyped clothing and the site has never been divided into girls and boys...

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