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Thomas Cook's Holiday of Tomorrow

Under Embargo 00:01 3rd April 2015

Celebrating 150 years on the High Street, Thomas Cook takes a look into the future to imagine the Holiday of Tomorrow

Thomas Cook opened its first travel agency on Fleet Street in 1865, and to mark more than 150 years on the British High Street, it today builds on a pioneering past to imagine what the future holds for the Holidaymakers of Tomorrow.

In just a few years, travellers will regularly be using sunscreen pills and smart luggage, with hypersonic travel also on the horizon, according to the company’s digital team. Generational expert, Paul Redmond has also predicted that travel will be customer-service focused with demanding and well-informed tourists wanting to experience bespoke experiences, relying on customer reviews and social media*.

Thomas Cook Group’s Chief Digital Officer, Marco Ryan, said: “Virtual reality technologies are already playing a key role in how companies...

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