Recruiting sales and marketing specialists should be a priority for housebuilders

The recruitment of new homes sales staff should be a priority for housebuilders, according to One Way.

An analysis by the specialist construction and rail recruiter found that agents play a pivotal role in the marketing and sale of new build homes and, currently, firms aren’t developing effective recruitment strategies to target them. While government targets to build and sell 250,000 new homes every year have been side-lined, affordable housing is still highly sought after, which is driving considerable demand for sales and marketing expertise across the UK.

Managing Director of One Way, Paul Payne comments.

“With major skills shortages impacting the construction arena the main concern has been who is going to build these homes, and the issue of who will sell them has been pushed to the back burner. However, sales and marketing specialists are absolutely crucial and as the UK is in the midst of a development frenzy with new builds shooting up at a rapid rate, without the right hires to sell these houses, firms could make huge losses.”

“These positions hold a huge amount of earning and development potential and currently there’s not enough work being done to promote the importance of them. The nature of the role means that they’re well suited to those who are looking for a flexible working pattern, for example, parents returning to employment, or even those with property experience who are looking to take on additional work outside of traditional working hours. Obviously, some knowledge or experience of the field is crucial, as is the ability to build relationships quickly with a range of people, but we’ve seen professionals from across the sales, property and construction arenas take on the positions because of the potential on offer. Firms need to recognise the importance of their sales and marketing agents and look to develop longer term and more robust pipelines into the industry, as currently, the positions are something of a best kept secret.”