Peugeot Reveals New 308 With Enhanced Styling And Technology

Highly applauded at launch for its safety, the new Peugeot 308 builds on its predecessor’s five-star Euro NCAP rating with improved safety technology.

Peugeot has revealed the latest generation of the 308 – its boldest and most high-tech model yet. With a raft of changes, including sharpened styling and the very latest in highly efficient powertrains and touchscreen connectivity, the car is now an even more compelling option.

Available for delivery from September onwards, the new-generation 308, available in hatch, SW and GTi features sleek exterior cues with an assertive new vertical grille and LED daytime running lights (DRLs) for all models. Inside, the integration of Peugeot’s i-Cockpit® interior layout means owners can enjoy a capacitive touchscreen, offering connected 3D satnav and new graphics.

Highly applauded at launch for its safety, the new Peugeot 308 builds on its predecessor’s five-star Euro NCAP rating with improved safety technology. All models can now be specified with the advanced driver assistance systems found on the all-New Peugeot 3008 SUV.

Meanwhile, under the skin, power and efficiency go hand-in-hand thanks to a line-up of the very latest powertrains, including a new 1.5 BlueHDi 130 Stop&Start engine and a new eight-speed automatic transmission coupled with the BlueHDi 180 Stop&Start engine.

Stand-out premium styling

Regardless of body style or trim level the new Peugeot 308 stands out with perfectly balanced proportions. The sleek new bonnet meets the vertical grille, with central Lion badge and the Peugeot name sculpted into the upper trim, while new elliptical headlights come with integrated DRL LEDs to produce a distinctive front light signature.

Other design-led changes include a new front bumper with three generous lower grille openings, to ensure effective engine cooling, while the rear lamps show a proud three-claw light signature night and day. And with its short front and rear overhangs the new Peugeot 308 keeps its reputation for excellent manoeuvrability. Allure, GT Line and GT all feature a large glass roof as standard.

Latest generation connectivity and driver assistance systems

The new Peugeot 308 boasts seamless in-car connectivity thanks to the i-Cockpit®, which includes Mirror Screen, a triple-play system which duplicates the user’s smartphone on the vehicle’s touchscreen, compatible with MirrorLink®, Android Auto® and Apple CarplayTM protocols. The rapid-response new 3D satnav system with voice control is connected to the TomTom® Traffic realtime traffic monitoring service, enabling motorists to optimise their journeys by factoring in actual traffic conditions.

Extended driver assistance runs to eight latest-generation systems, including Active Safety Brake and Active Lane Departure Warning and adaptive cruise control, including a stop function (with automatic transmission), or a 19mph function (with manual transmission).

For the utmost in parking convenience, the new Peugeot 308 uses Visiopark 1 with 180° rear camera and the Park Assist function, which measures the parking space available and automatically steers the car in and out.

Efficient new powertrains

The new Peugeot 308 is powered by a choice of highly efficient petrol and diesel engines offering an ideal compromise between high performance and low fuel consumption.

The three-cylinder petrol engine has undergone a major upgrade, with at-source and at-exhaust emission control for low real-life fuel consumption and even more efficient pollution reduction. High-precision injection control on the PureTech 130 Stop&Start engine enhances combustion efficiency: exhaust gases go through a catalytic converter then a passive-regeneration gasoline particle filter. A new six-speed manual gearbox reaps maximum benefit.

The new Peugeot 308 is the first PSA Group model to get the new BlueHDi 130 S&S Diesel engine, a four-cylinder unit that also implements at-source and at-exhaust emission control. Combustion efficiency is improved by a patented combustion chamber design, the efficacy of which was amply proven under competition conditions in the 24-hour Le Mans event. Further efficiency gains are afforded by the SCR (Selective Catalytic Reduction) pollution control system, fitted as close as possible to the engine for the fastest possible post-treatment action.

The BlueHDi 180 Stop&Start Diesel engine, exclusive to the New Peugeot 308 GT, is available with a new-generation EAT8 automatic transmission, which has been developed with Japanese specialists Aisin. A new eight-speed unit featuring slick, smooth, linear response, plus Stop&Start capability from 12mph, this powerful and highly efficient powertrain offers a rapid and direct driving experience.

Peugeot is one of the first automakers to anticipate an introduction of the Euro 6.c standard, consistent with the PSA Group’s advocacy of measures to ensure customers have access to independent, certified information on actual fuel consumption under real-life driving conditions. From September 2018, Real Driving Emissions (RDE) must not exceed 2.1 times the certification figures.

David Peel, Managing Director at Peugeot UK, commented:

“The new Peugeot 308 offers the complete package for car buyers, fusing eye-catching styling, the latest in-car connectivity and up-to-the-minute powertrains.”

“Across the board, we’ve enhanced the 308’s unique personality with a strong and high-tech look, and that feeling has been applied inside too with features such as the i-Cockpit® bringing seamless connectivity, as well as driver assistance systems that help to take the stress out of driving. Factor in a range of new, highly efficient powertrains, including an eight-speed automatic, and the new Peugeot 308 adds up to a compelling package.”

The New Peugeot 308, new Peugeot 308 SW and the new Peugeot 308 GTi are available for UK delivery from September.


ENDS
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PEUGEOT
Since 1810 Peugeot has been producing durable products of excellence, since 1858 all are branded with the Lion logo – chosen to demonstrate strength, suppleness and swiftness to personify the durability of its products. As one of the earliest automotive producers, the Peugeot brand can trace its roots back to 1889 when it began producing automobiles and since then over 65 million vehicles have been produced, advancing technology with style and efficiency to enhance the customer experience. Demonstrated through its Brand signature ‘Motion & Emotion’, Peugeot is present in 160 countries, has 10,000 franchised Dealerships and is recognised the world over for the quality and design excellence of its products.

PEUGEOT UK
The UK is the third largest market for Peugeot with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, 308, 508, 2008 SUV, 3008 SUV and 5008 SUV supplemented by people-carriers and a four-model van range that includes the Bipper, Partner, Expert and Boxer.

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