We are family…but not when it comes to music!

As family homes start filling with festive tunes, many people may be wishing for a silent night, as a study* from Deezer, the world’s most diverse, dynamic and personal global music streaming company, reveals that over half of the population (52%) believes that at least one member of their family has poor taste in music.

Laying bare our music likes and dislikes in the home, the research uncovers how two thirds (66%) of ‘baby boomers’ are so adamant in distancing themselves from their loved one’s song choices, they claim that their family has no influence on their music taste. Yet, while millennials are busy blaming their mothers for having the worst taste in music (13%), kids should be high-fiving, as 20% of 35-42 year olds feel that their children have great taste in music.

With music differences a clear source of debate, families also feel the need to keep their ears peeled as to what their kids are listening to, with 41% of baby boomers taking the decision to ban rap and hip hop music in the home. Yet, despite the crack-down and obvious difference in preferences, over half (51%) remain happy for any type of music to be played.

For those looking to swerve the music tastes of their family, Deezer’s Family package offers the opportunity for six individual family members to have six separate profiles and logins to their shared family account, With the ability to access the 43 million song library and personalised soundtrack ‘Flow’ – all within one monthly payment of £14.99 - each family member has the choice of sharing their music tastes with their family, or keeping them separate.

Roman Tagoe, Head of Content and Editorial, UK and Ireland at Deezer commented: “Music can be very personal, with our likes and dislikes shaping who we are. Families often contain different generations that were brought up on a diverse range of music genres, ranging from jazz and big swing for the baby boomers, to urban and grime for the millennials. But no matter what your taste, you can still come together as a family and accept everyone’s differences - Deezer’s Family package makes that even easier!”

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*Sample of 2,000 US respondents conducted by OnePoll

About Deezer

Deezer connects 12 million active users around the world to over 43 million tracks. Available in 185 countries worldwide, Deezer gives instant access to the most diverse global music streaming catalogue on any device. Deezer is the only music streaming service with Flow, the unique mix of all your old favourites and new recommendations in one ever-changing stream. Based on an intuitive, proprietary algorithm and created by people who love music, it’s the only place to hear all your music back-to-back with fresh discoveries tailored to you. Deezer is available on your favorite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV.

Making music happen since 2007, Deezer is a privately held company, headquartered in Paris with offices in London, Berlin, Miami and around the world. Deezer is available as a free download for iPhone, iPad, Android and Windows devices or on the web at deezer.com. For the latest news on Deezer go to Deezer.com/company/press

For further information please contact hwright@deezer.com