Research reveals It’s Better Together

Parents with young children benefit the most out of date nights

It’s Better Together: 78% of UK couples agree, date night helps them feel closer to their partner
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MyDateNight.com , a unique platform that helps busy couples plan, build and book memorable date nights at the click of a button, has today revealed that three quarters (75%) of respondents who are married, in a civil partnership or co-habiting go on date nights.

The relationship specialist found that younger respondents who are married, in a civil partnership or co-habiting are the most likely to go on date nights with their partner. Results showed 84% of aged 25-34 went on date nights;80% aged 35-44; 77% aged 45-54; 74% aged 55-64 and 63% aged 65+, with these respondents aged 25-34 also having the most frequent date nights, a quarter (23%) going on a date night with their partner once a week or more frequently.

Respondents in London who are married, in a civil partnership or co-habiting are not only the most likely go on date nights (86%), they also go on date nights more frequently than respondents in any other region of the UK, a quarter (23%) having a date night at least once a week.

Co-Founder of MyDateNight.com Rhodri Williams commented: ‘’Every relationship starts the same way. First date nerves, butterflies, excitement and indulgent dates together. You wake up and your partner is the first thing on your mind, everything falls behind. As time progresses we get comfortable together, fall into a routine and inevitably romance takes a back seat with the pressures of daily life, work commitments, children etc. My Date Night was created for this very reason, to encourage busy couples to invest romantic time in each other and allow their relationship to flourish. We are urging couples to recognise the importance of quality time together to support their relationship. Whatever daily pressures we face, continued love and romance are key, after all it’s better together.’’

Importantly, MyDateNight.com found that 4 in 5 (78%) women and 7 in 10 (71%) men agree that their last date night helped them to feel closer to their partner. This is also more evident among younger respondents over 4 in 5 (83%) aged 25-34 and (83%) aged 35-44 compared to three quarters (74%) aged 45-54, two thirds (67%) aged 55-64 and 2 in 5 (62%) aged 65+.

Parents with young children benefit the most out of date nights — 83% of respondents with children aged under 5 were the most likely to feel closer to their partner as a result of their most recent date night.

Survey further reveals that 32% of respondents aged 25-34 spend 1 hour or more planning their date night.

Co-Founder of MyDateNight.com Rhodri Williams continued: “Our platform provides couples with a sophisticated tool to inspire them with great ideas and enable them to book quickly and cost effectively. We want to help make arranging exciting date nights painless and easy, allowing you to focus on what matters most – your partner! We use your specific tastes and preferences to make personalised recommendations of restaurants, shows, places to stay and things to do together. You can book your experience and send your partner a personal invitation in just a few simple clicks”.

The sophisticated platform tailors date nights to every couple’s preferences, from budget friendly eat, drink & dance ideas, to elaborate theatre breaks and VIP experiences.


My Date Night works with thousands of venues across London and nationwide to offer experiences for all tastes and budgets.


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Notes to editors
*The survey conducted by Populus on behalf of MyDateNight.com interviewed and analysed 1,048 UK adults who are married, in civil partnerships, or co-habiting online between 31st August and 2nd September 2018.

What is MyDateNight.com?
MyDateNight.com is a unique platform that helps busy couples plan, build and book memorable date nights at the click of a button. The mission of MyDateNight.com is to encourage couples to invest quality time in each other by providing a user-friendly platform to create, book and share the best date night experiences.


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Kristina Spionjak, kristina@spionjak.com or call 0 78 8 22 55 838.

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