Splenda launches giant sugar pyramid in central London for British Sugar Awareness Week

HOW MUCH SUGAR ARE YOU REALLY EATING? BRITS EATING TWICE AS MUCH SUGAR AS RECOMMENDED

TO KICK OFF BRITISH SUGAR AWARENESS WEEK, SPLENDA LAUNCHES A GIANT SUGAR PYRAMID IN ST PAULS, LONDON TO RAISE AWARENESS THAT BRITS ARE EATING TWICE THE AMOUNT OF ANNUAL RECOMMENDED SUGAR.

Splenda, the iconic global sweetener brand, is taking over St Pauls today with a giant sugar pyramid to symbolise the 5,215 sugar cubes adults in the UK are, on average, consuming every year. This is nearly twice the maximum recommended sugar consumption for adults. Splenda will be setting up shop for one day only to encourage Londoners to try out Splenda’s extensive range of sugar alternative products.


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Victoria

Senior Communications Manager
Sopexa UK
victoria.kukla@sopexa.com
+44(0)20 7312 3620