WhatsApp is now building a Business app that allows businesses to stay in touch with customers and have an easier way to respond to messages. Isn’t this something that already exists?
The answer is yes, and it’s called 10to8. These days, running a business is not just about being reachable 24/7, it’s about clients attending and arriving on time, and apps taking care of their admin.
The uncertainty about whether people will attend is costly, and having a B2C chat app is not enough. In fact, businesses are concerned that this is just another way to contact customers that they will have to worry about.
Matthew Cleevely, CEO of 10to8, said: "We've seen that service businesses need to constantly communicate with clients to nurture their...