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2Checkout software buying survey reveals details on purchasing preferences

ATLANTA, GA – September 17, 2018 – 2Checkout (formerly Avangate), a leader in eCommerce, payments and subscription billing solutions, a leader in eCommerce, payments and subscription billing solutions, today released its 2018 Software & SaaS Buying Behavior Survey. The survey of almost 1,000 software and SaaS buyers reveals global buyer preferences and industry trends that software merchants can leverage to increase their online sales worldwide.

A stellar brand reputation helps vendors anywhere on the planet
Online shoppers are paying increased attention to security and merchant reputation and value reliable support across several channels. Vendor reputation is the ‘most important factor’ when buying online, cited by 86% of shoppers globally, reflecting buyers’ preference for honest business, high...

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