● The initiative is part of the continuous commitment of the brand on finding sustainable technologies to protect nature
● New technology - three years in the making - repurposes surplus barley straw into packaging material in a circular process eliminating wastage
● Revolutionary new process uses 90% less water*, less energy, and behaves just like regular paper when recycled.
Embargo - 00:01, 18 March 2021: Corona today launches a new, circular form of packaging for six-packs as part of its long-standing dedication to protecting the environment – harnessing surplus barley straw to create a truly sustainable paper packaging solution.
Corona, which has a deep connection with the natural world, is the first global brand to leverage technology and processes three years in development by AB InBev’s Global Innovation and Technology Center (GITEC). This ground-breaking technology reimagines how to use barley, giving the essential beer...