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FINITE, the global B2B technology marketing community has announced the release of new research in B2B marketing, delivered in partnership with B2B technology digital marketing agency 93x.

The research was conducted by FINITE, a global community of 1000+ B2B tech marketers. FINITE found that the majority of B2B tech marketers are optimistic about 2021 despite current economic fragility.

This confidence could stem from the fact that over 75% of B2B tech companies met or outperformed their targets during an uncertain 2020. Going into 2021 34% said their marketing budgets will increase, while 50% said budgets will remain the same.

Alex Price, Founder at FINITE commented: “Despite the complexity, uncertainty and challenges that 2020 brought with it, it’s fantastic to see that most B2B tech companies have been able to achieve what they originally set out this year”

As Covid cancelled events and conferences, 37% of B2B tech...

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