26-PAGE DIGITAL SAMPLE: magazine.natgeotraveller.co.uk/jul26
With South Korean culture radiating around the world, National Geographic Traveller (UK) is inviting readers to explore the East Asian nation up-close.
The so-called hallyu, or Korean Wave, may have rippled across the ocean and onto international screens, plates and playlists in the early 2010s, but for many that influx of cutting-edge culture sparked an urge to experience it right at the source, with tourism numbers surpassing 18.5 million arrivals in 2025. Now, there’s even more reason to uncover South Korea in all its complexity, with an extension to its high-speed rail network allowing visitors to effortlessly knit together the emerald-green mountains, eccentric art museums and medieval folk villages between Seoul and Busan. Unlock an in-depth guide to all this and more in the latest issue of...
