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More than a third of British parents consider how their holiday destination will look before booking family holidays

For many families, now is the time to bag a great deal on their summer holiday, but it seems that it’s not just the price, which is a motivation when it comes to finding a perfect holiday destination. Social media and the “bragging factor” is influencing where we choose to take our holidays and short breaks, according to new research by boutique aparthotel group Roomzzz.

The recent study of 2000 parents showed that parents are choosing short break and holiday destinations based on how good they will look on their social media feeds.

33 per cent of parents questioned admitted to choosing a holiday destination based on how good it looks on social media, with a whopping 71 per cent of all Londoners agreed that this was one of the most important factors when choosing a holiday destination.

And it appears...

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