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Altify’s Business Performance Benchmark shows customer retention a strategic priority, external recommendations more valued than CEOs

SAN JOSE, USA and DUBLIN, IRELAND – (Date) - Altify, the global leader in digital sales transformation technology, today released its second annual Business Performance Benchmark Study, a barometer of business leaders and the issues they face today. Its findings echo discussions at last week’s Davos World Economic Forum, which detailed a ‘dramatic collapse’ in public trust of social media, U.S. and global institutions.

Customer retention, the most obvious sign of trust for a business, is the No. 1 2018 strategic imperative for 87 percent of those surveyed, whereas other factors such as revenue growth, at 82 percent and profit, at 71 percent, saw their importance to businesses reduced in the past year.

Anthony Reynolds, CEO of Altify:...

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