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A new report has revealed that a lack of existing talent and skills has been cited as the biggest barrier standing in the way of building competent in-housing teams for marketers.

The news comes from the second edition of the “State of In-housing report” created by creative management platform Bannerflow. The report revealed that a fifth of European marketers believe that existing talent and skills gaps are hindering their ability to put together a competent in-house team and is the key reason behind why they haven’t done so.

A lack of creative thinking is pushing marketers to look elsewhere

Bringing new people on-board might be the best way to build a talented in-housing team, as it’s unlikely that any business will have all of the existing talent required. However, existing staff may lack the ability to make the most of these new hires, and could most likely benefit from additional training or working with digital transformation...

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