Base Structures has launched a new website and brand identity designed to better showcase the collaboration and complexity behind its ambitious tensile architecture and specialist structures.
The refined brand and new digital platform brings together the company’s work with architects across public spaces, museums and cultural environments, highlighting the creative thinking, technical delivery and collaboration behind each project.
As the business has grown across these sectors, one of the key challenges has been clearly communicating the breadth of work. The new platform has been developed with a stronger emphasis on project storytelling, sector expertise and the creative and technical realities of delivering ambitious structures in challenging environments.
Alongside a refreshed visual identity, the website introduces a clearer tone, with emphasis on imagery and video, behind-the-scenes content and long-form project features. Projects...
