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According to findings from a survey released today (28th August 2018), 57% of adult males between 25 and 45 still buy children’s toys for themselves, with 49% admitting they will ask for toys this Christmas.

The UK toy industry is worth a massive £3.4billion with more innovative toys than ever before on the market, with legions of Generation X-ers (35-54 year olds) and Millennials (18-34 year olds) clamouring for must-have toys. However, the survey found that it’s not only people treating themselves to toys, with many questioned admitting to buying kids toys for the older males in their family. In fact, 45% say that they always buy kids toys for the adults in their family and of that 45% the majority plumped for remote-controlled toys or action figures.

The survey which questioned 500 adults aged between 25-65 was commissioned by HEXBUG to celebrate the launch of the new HEXBUG Robot Wars range. The research looked at the motivation behind these...

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