UK consumers are buying fresh flowers less frequently than they once did, while attitudes towards artificial flowers are undergoing a significant shift, according to new research from Best & Bloom.
The survey of more than 200 UK adults found that although fresh flowers remain widely loved, many consumers are becoming more selective about when they purchase them. Rising living costs, changing priorities and a growing appreciation for realistic artificial flowers are reshaping how people bring florals into their homes.
View the full Best & Bloom Flower & Home Styling Report 2026
Key findings
• Consumers are buying fresh flowers less frequently than they used to.
• Cost of living pressures have made many people more selective about purchasing fresh flowers.
• Artificial flowers are increasingly viewed as a stylish...
