2020 was a hammer blow for the brand experience industry. With stores closed, activations put on hold and events cancelled, brand campaigns stunted before they even had a chance to flourish!
With the announcement that the UK is moving to lift restrictions by the summer, Independent marketing agency iD wanted to examine what audiences will be looking for from brands as they begin to re-engage with live experiences.
To that end iD ran a survey of 340 UK consumers to gather tangible insight on audiences’ wants and needs. The findings have been compiled into an in-depth report: ‘Redefining Consumer Experiences Post-Lockdown’.
● 84% of UK consumers want to try new brand experiences post-lockdown
● 65% of the public want to attend a festival or outdoor market as their main...