Nearly two-thirds of shoppers step into a store without a specific purchase in mind, looking to be inspired by retailers who can craft the ideal ambience through digital screens and interactive kiosks. Mood Media's 2023 In-store Customer Trends research, encompassing over 8,000 participants globally, unveils profound insights into customer preferences and strategies to prolong their time in stores, enhance the likelihood of purchases, and guarantee repeat visits. Building on the 2022 Charting Instore Trends research findings — which underscored that atmosphere and sustainability are critical factors influencing which stores shoppers choose to visit — retailers should showcase their full product offering and personalisation options through smart digital screens.
Setting the right atmosphere is crucial
Mood’s research identifies key motivations driving shoppers to physical stores: 52% visit to touch and feel real goods, and 33% aim to...
