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Photo credit: Thierry Serier Photography

INTERSPORT chooses Mood Media for its new Alpine store concept

London, U.K., January 5, 2023 – Mood Media, the world’s leading experiential media company, announces that INTERSPORT Switzerland chose Mood Media and LG to equip its new Alpine store concept in Crans-Montana, in the heart of the Swiss Alps, with the latest audio-visual retail technology.

The hi-tech upgrade is instantly visible from the moment sports equipment shoppers approach the shop. In its front window, INTERSPORT’s retail technology partner, Mood Media, has installed a 350x200cm LG display screen. It uses the latest LED technology to ensure its picture is bright enough to be seen even when the mountain sun is shining directly on the window. The screen has a light sensor attached so its brightness can be adjusted automatically.

Inside, there are three in-store digital displays that introduce shoppers to...

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