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Trifacta, the global leader in data preparation, today announced that use of its Wrangler products is increasing among marketers to onboard marketing data, with both marketing departments and with organizations that are embedding the product into their own marketing and analytics solutions. To date, 18 percent of Trifacta’s customers are leveraging the company’s data preparation platform for marketing purposes.

Onboarding marketing data into a marketing automation platform, customer relationship management (CRM) platform or other application is often a critical first step for marketers. Cleansing and enriching this data for onboarding and downstream analytic use is a time-intensive process that increases as the size and...

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