London, 11 November 2020 - Continuing its product momentum, Blis, the trusted leader in location-powered advertising and analytics, has today announced the launch of Prospect Targeting, an innovative addition to its product suite. The new product combines Blis’ valuable and accurate location data with customer characteristics and online behaviours. It gives the world’s biggest brands a powerful tool to find, target and reach more customers like their current ones and drive them in store or online this holiday season.
Prospect Targeting works by combining the accurate real-world behaviours that only movement data can provide, with consumer data such as car and home ownership, household income and lifestyles, as well as demographic and socio-economic factors. Additionally, it incorporates online behaviours, including what apps consumers use, what websites they browse, what games they play and what times of day and days of week they use their devices, resulting in deep...
