The new offering will help clients reach audiences at the top of the purchase funnel
Exclusive partnership with O2 will provide exceptional accuracy and scale
London, 08 September 2020 - Blis, the trusted leader in location-powered advertising and analytics, has today announced an exclusive partnership with O2 that will give clients exceptional accuracy and scale when advertising online. The proposition, Telco-powered Targeting – together with O2, will use aggregated and anonymised customer behaviour data to match websites with audience segments. With five to six billion data events daily on the O2 network, the new Blis Activation offering will enable advertisers to reach specific audiences based on real customer behaviour.
Blis clients can maximise their return on advertising investment by reaching audiences based on demographics, lifestyles or life stages, who have shown an affinity towards particular brands, hobbies or...