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BToday Control v. Exposed (CvE) announces its European launch with the appointment of Paul Frampton, formerly Havas Media Group UK & Ireland CEO, as President for Europe.

CvE, a division of US-headquartered Goodway Group, is a new type of marketing services company which recognises that being an agency alone is no longer enough to serve marketers’ rapidly changing needs: CvE brings together the best of a consultancy, media agency and tech company, with over 10% of its headcount in engineering.

Goodway Group, the 90-year-old independent, family own business which delivers digital advertising solutions via proprietary tech, exclusive data partnerships and the brightest minds, launched Control v. Exposed in the US in 2018 to meet the demands of international brands.

Jay Friedman, President of Goodway Group and CvE said: “We know that global CMOs appreciate that different service providers bring different value whether it is the audience...

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