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David Sonnenthal

New Bond Street Pawnbrokers, London’s leading short term collateral lenders run by renowned pawnbroker and TV personality David Sonnenthal, has revealed this week its lending has exceeded over GBP50 million worth of loans to customers from a single store in Mayfair.

Sonnenthal, who appears as a dealer in Channel 4 show Four Rooms, is the founder and owner of New Bond Street Pawnbrokers, located in one of the most affluent areas of London.

Celebrating 15 years of the Mayfair business, Sonnenthal was the first pawnbroker to target the luxury sector, creating a bespoke and confidential service to a clientele who, like the rest of society, have been hit in recent years by the banking industry’s reluctance to lend.

Whilst the vast majority of pawnbrokers will lend against more traditional, everyday items, such as gold rings and bracelets, Sonnenthal lends...

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