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Smart Money People logo

The UK’s dedicated financial services review site, Smart Money People, has today shared its updated look and feel, including a new logo, visual identity and improved website. The rebrand is the first step in its ambitious growth plans for 2023.

Since its launch in 2014, Smart Money People has received over 1.2m reviews on products and services from financial companies including banks, building societies, insurers, and credit providers. These insights, comments, and experiences not only inform more people to make better decisions but also help financial services companies provide a better service and products to their customers.

Feeling like its brand and website no longer reflected the wealth of data and insights it provides, Smart Money People decided a refresh was needed.

New logo and website

Seeking feedback from clients on initial plans, Smart Money People has introduced its new logo, celebrating...

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