Ciphr, the UK’s leading SaaS HR provider, has completed its brand refresh for 2022 with the introduction of a new look logo.
The updated Ciphr logo features crisp new typography and colours, with the company name written in lowercase letters as one word (pronounced sy-fuh). It replaces the capitalised wordmark (CIPHR) that has been in use for the past ten years.
While the new logo does keep an element of the familiar Ciphr blue from the previous logo, its eye-catching new design contrasts Black Pearl (HEX colour #001C31) with a distinctive tittle (the small dot over the lowercase i) in Pacific Blue (HEX colour #008FD5). The same colour palette was also used for the new logos of the group’s other brands – Payroll Business Solutions and Digits.