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Founded in early 2011, the International Customer Reference Program Community (ICRPC, has grown fast, attracting more than 200 Customer Reference Program managers and marketing practitioners from across the globe and in various industries. The organisation has now announced that it wants to change the format and host monthly educational calls to help grow the community across the various regions and invites B2B marketing, sales and PR professionals to participate to learn about best practices around Customer Reference Marketing.

Customer Reference Marketing is most effective as part of an overall company strategy, to help increasing revenue, shortening the sales cycle, highlighting the company┬┤s success and long-term customers, differentiate themselves from their competitors.

ICRPC Founder Claudia Koenig says;...

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