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With Christmas fast approaching, the UK's leading Out of Home media and infrastructure company Clear Channel UK has released a new study focusing on ‘Gifting in the UK’. Based on a study of 1,000 respondents, it offers fascinating insights into the most generous cities in the UK, how much people spend on Christmas gifts, the most purchased gifts and the ways people shop for them, as well as the main sources for gift inspiration and whose gift people put the most effort into.

Clear Channel wanted to find out where in the UK people are the most generous when it comes to giving gifts. The research revealed that the most generous people live in Liverpool, with 60% of respondents claiming they enjoy giving gifts. Southampton is the second most generous city in the UK with 59%, closely followed by Nottingham, where 58% of people enjoy treating their nearest and...

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