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Research reveals top vendor marketing strategies required to influence buyer awareness and purchasing decisions during challenging economic times

London, UK, 7th June 2023 – Multi-award winning B2B technology PR & marketing consultancy CCgroup, today launched new research revealing the impact of the current economic climate on the cybersecurity buying landscape and what now influences vendor selection. The report, Cybersecurity Marketing Strategies: How to Influence Purchasing Behaviour in a Tough Economic Climate, highlights that, despite prevailing economic headwinds, the market for cybersecurity products and services remains buoyant.

The study, conducted by Coleman Parkes Research among...

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