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The Brexit saga continues to rumble one, after hundreds and thousands of people joined last weekend’s march to ask for a second referendum on leaving the EU and stop the divorce of the United Kingdom from the European Union. In addition, MP’s in the Houses of Parliament have failed to find any consensus on a way forward despite numerous votes.

Wesley Mathew, a spokesperson for the international Media monitoring company, Meltwater, says that by monitoring key Brexit tags and phrases clear insights are coming through across some 30 million social media sources including Facebook, Twitter, Instagram, YouTube blogs and forums.

“We use the perfect combination of advanced software metrics and human analysis to get an accurate understanding of any topic which has online interest. We measure everything from the frequency of key phrases, to sentiment, mentions and comparative data - which has been used in the past to successfully predict the outcome of...

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