Drink Command has released a new self-service draft beer system that allows customers to pour and pay for their drinks directly at the beer tap. With full-service payment management from Verifone (NYSE: PAY), venues throughout the UK and Ireland can now install the technology to reduce queues, improve speed of service and enable customers to pay with contactless, NFC and other payment methods at the tap.
Hilton Hotels and The University of Reading are among the first innovative operators in the UK to realize the benefits of the self-serve trend to their venues and operations.
“Our 16 tap self-serve beer wall has allowed us to increase our capacity to serve more customers and hold our existing staff levels by giving patrons the option to order from the bar, or serve themselves at their leisure,” said Matt Tebbit, Head of Residential Catering and Bars at The University of Reading.
“There is a change of mind-set happening in the beer...