The new initiative, founded by global media executive Joel Weinshanker, believes creativity is vital for child development
Every Child Deserves to Dream - a brand new initiative founded by philanthropist and media executive Joel Weinshanker - is launching with a mission to ensure every child has the opportunity to imagine, create and thrive. Founded on the belief that creativity is not a luxury but an essential part of childhood, and rooted in its founder's extensive background in the fancy dress industry, the initiative begins this week with a donation of 100,000 costumes - worth over £1 million - to children across the UK so they can experience the magic of dressing up for World Book Day® on 6th March.
This donation is critical as the UK’s ongoing economic challenges are significantly impacting families’ ability to nurture their children’s creativity. A UNICEF UK report found that 71% of families say their budget is stretched to the limit, with 56%...
