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Whilst it may appear that we consumers have won the battle of the supersized portions, I can report that we have not. All that has happened is that the very clever marketing people in the food manufacturing industry changed their language and span us a number of different lines with the same meaning. “Bigger Bag” crisps, “Multipack” chocolate bars and “Buy 2 get one free” on Mars, Twix and Snickers are all just new ways to sell us more products, new ways to say “Supersize”.

Kate Walker from said “Supersized portions are again on the rise and just because the marketing people call it something else, like “The Kid’s Challenge” (named as such because it weighs as much as a child at 9lb of food” doesn’t make it okay.” In this evening’s TV programme “The men who made us fat” (BBC2 at 9:00pm), the presenter takes on the “challenge”, an emotive word that makes eating the huge meal sound like a victory and the eater a potential hero. Man Vs Food is another...

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