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There are a few traditions we have all become accustomed to in the lead up to Christmas, from Black Friday to the Coca-Cola truck, the one that generates the most debate now are the Christmas TV ads.

We all have our opinions on the advert we find the funniest, most emotional, most Christmassy, but who REALLY made the best Christmas advert this year?

Endless Gain, a leading Conversion Optimisation agency who specialise in using Biometrics and Psychology to understand human emotions and behaviour, have discovered the answer, and the result may just surprise you!

Garret Cunningham, Chief Operations Officer at Endless Gain said; “We focus on understanding consumers’ emotions when they engage with our customers’ websites. By understanding their emotions, we can then optimise them, reducing negativity and helping our clients be sure the experience consumers...

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