The latest market intelligence on the customer publishing industry from Mintel, commissioned by the APA (Association of Publishing Agencies) and sponsored by DHL, reveals that the communication channel has experienced impressive growth in the face of a tough economic climate for media and marketing.
The report reveals that since the last study three years ago the customer publishing industry has grown to a value of £904million. The research also shows that despite the economic slow down, is expected to reach £1.1 billion by 2012, which will represent a predicted growth of 15% in the next four years with the effects of the recession factored in.
TOUGH TIMES AHEAD IN 2009
The latest Bellwether Report shows that marketing budgets for 2009 have...