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Summer festivals and Love Island see shoppers buy 60,000 more glitter products

Glitter season is in full swing with sales of glitter cosmetics worth more than £300,000 to retailers during the four week period 25th June 2018 to 21st July 2018 (IRI Retail Advantage w/e 21st July 2018) and up an impressive 321% compared to the same period last year. This is according to the latest data analysis from IRI, a leading provider of big data and predictive analytics for FMCG manufacturers and retailers.

Festival goers, party lovers and fans of the ITV series Love Island, the final of which was aired on Monday, have been boosting sales with more than 60,000 more glitter products sold this year, helping us to achieve maximum sparkle in 2018.

Top sellers include face glitter, which have contributed 51% to the growth of glitter in 2018 and worth £126k in value sales,...

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