Aggregator model offers resellers new opportunities in cloud backup and DR

Disaster recovery and cloud backup vendor, AssureStor has announced significant growth over the last 12 months for its services in conjunction with premier partner, Zerto, a leader in cloud data management and protection. AssureStor’s dr2cloud, powered by Zerto to deliver cloud-based disaster recovery, has grown by 33%, while its hybrid platform has grown by 355% in the last year.

This has been driven by growing demand for disaster recovery and cloud backup services as businesses continue to shift to remote working practices during the pandemic and look to manage the growing number of threats to the integrity of their IT systems.

As Zerto resellers look to grow their sales pipelines in response to this demand, AssureStor is also delivering an aggregator model. This will further strengthen the relationship between the two companies and help secure its position as one of Zerto’s fastest growing cloud services providers (CSP) in EMEA.

The aggregator model provides a lower entry commitment for resellers, many of which may lack the skills or expertise to take on opportunities to deliver these types of services. Tapping into AssureStor’s experience and success of working with partners to develop and grow successful platforms, they gain immediate access to a wealth of sales, marketing and technical support designed to reduce the typical bottlenecks and risks associated with developing and launching a new cloud service.

Jason Reid, Managing Director at AssureStor, says: “This is a game-changer for us. As a channel-only business, AssureStor is ideally positioned to offer new services with zero risk of any conflict of interest normally associated with a mixed channel or direct model. In fact, we’re firmly established in this respect and have been providing Zerto aggregation services for some time now via its tried-and-tested hybrid partner program, creating a ready-to-go program that delivers everything you need to launch a successful service platform.

“As we continue to grow in this market, what’s important for us is building on our relationship with Zerto, one of our biggest partners in the UK and increasingly in EMEA, and establishing ourselves as their number one CSP around the world.”

Avi Raichel, CIO at Zerto, adds: “We’re excited to be a part of AssureStor’s ecosystem of partners, bringing the power of Zerto’s leading cloud data management platform to meet the evolving disaster recovery and backup demands of our customers. Working together helps us achieve our shared ambition of giving large organisations the ability to better protect themselves, while saving time, money and resources.”

AssureStor and the channel
AssureStor sells through a select group of channel partners via the AssureStor Partner Program, which provides a comprehensive portfolio of data protection solutions. The company currently works with around 20 partners in the UK, but is looking to expand its partner base in Europe, with partners Zerto and Asigra driving a much of this growth.

AssureStor provides its partners with a revenue stream for no outlay or capital investment – a zero-cost, zero-risk initiative. Services can be white-labelled, allowing partners to sell them as their own. It also offers a hybrid model where resellers use their own data centres but integrate with the AssureStor platform for access to computing power, technical support and services.

Notes for editors:

About AssureStor
AssureStor is an established channel-only cloud service provider delivering a range of backup and disaster recovery platforms focused on business resilience in an increasingly challenging and hostile cyber landscape. The company’s solutions deliver backup and disaster recovery-as-a-service designed to improve an organisation’s data resilience and help reduce the disruption and downtime from data loss. AssureStor’s tried and tested services easily align with an organisation’s IT and security strategy to mitigate risks and significantly increase levels of IT robustness. AssureStor’s range of services is provided exclusively through a select group of pan-European channel partners with further international reach. For more information, visit: https://www.assurestor.com/, Twitter: https://twitter.com/AssureStor and LinkedIn: https://www.linkedin.com/company/assurestor-limited

About Zerto
Zerto helps customers accelerate IT transformation through a single, scalable platform for cloud data management and protection. Built for enterprise scale, Zerto’s simple, software-only platform uses continuous data protection to converge disaster recovery, backup, and data mobility and eliminate the risks and complexity of modernization and cloud adoption. Zerto enables an always-on customer experience by simplifying the protection, recovery, and mobility of applications and data across private, public, and hybrid clouds. Zerto is trusted by over 9,000 customers globally and is powering offerings for Microsoft Azure, IBM Cloud, AWS, Google Cloud, Oracle Cloud, and more than 450 managed service providers.

Media contact:
Amanda Hassall, Associate
Eureka Communications
M: +44 (0)7855 359889 / T: +44 (0)1628 822741
Amanda@eurekacomms.co.uk
Twitter: @mandyhassall