As Ted Lasso returns to screens this week and with Christopher Nolan's The Odyssey putting Scotland's filming locations in the spotlight, new research reveals TV shows, films, and TikTok videos showcasing UK destinations are increasingly shaping where Britons choose to travel.
• 40% of UK holidaymakers have visited a destination after seeing it featured on screen.
• This rises to 58% among 18–34-year-olds, highlighting the growing influence of on-screen travel among younger Britons.
• More than one in five (22%) have planned a trip around visiting filming locations – rising to 38% of 18-34-year-olds.
• Nearly two in five (39%) would spend extra money to visit a destination featured in a favourite TV show or film
• Research also reveals the UK's most iconic filming locations
04 August 2026, London – Television programmes and films shot across the UK are playing an increasingly important role in shaping where Britons choose to...