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• Over 41% of those under the age of 40 prefer to shop online, rather than in-store
• British consumers want access to payment methods that aren’t yet available, such as fingerprint scan (26%), retina scan (16%) and embedded microchips (9%)
• Twitter data shows British consumers express frustrations with the in-store experience most prominently in the weeks leading up to Christmas[i]

London – 23rd July 2019: Paymentsense, Europe’s largest merchant services provider, today released new findings on the waning level of consumer patience in Britain. In partnership with YouGov [ii] BrandIndex, the only daily consumer perception research service of brands, Paymentsense found that 37% of Gen Z’s (respondents aged 16-24) agreed that access to online shopping has made them more impatient while shopping in store for retail purchases. Furthermore, 41% of those aged under 40 prefer to shop online rather than in-store, those respondents claiming it is due to a...

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