New survey highlights the social media paradox facing Gen Z: 90% are highly engaged online, but only 20% feel more connected. ZYMIX is betting on the gap.
London, United Kingdom, 9th July 2026 – ZYMIX, the UK’s first social SuperApp, hosted its inaugural brand event at Henley Royal Regatta last Sunday, bringing together creators, media and young people.
Held against the backdrop of one of Britain's most iconic sporting events, the gathering marked the beginning of ZYMIX's engagement with Gen Z social media users ahead of the platform's launch. During the event, ZYMIX surveyed 20 Generation Z attendees and established UK content creators examining how young people use social media today, what they value most from digital platforms and where current platforms are falling short. The research explored online behaviour,...