Roblox, one of the fastest growing platforms for Gen Z and Gen Alpha, now reaches 88 million Daily Active Users worldwide. essence, one of the world's leading cosmetics brands, has been one of the pioneers active on Roblox since last year. Now the company is taking gaming to the next level with Kingdom of Essentia: Guardians Of The Lash Princess, a new dimension to its Roblox universe – more advanced, more innovative and more socially relevant than ever before.
A winter adventure with diversity and confidence.
The new immersive experience gives players access to the Kingdom of Essentia - a world that inspired by the seasons, reflected through islands. This visual and thematic diversity not only offers exciting mini-games, but also carries a deeper message: fighting against the Evil Gray which symbolizes challenges such as negativity, intolerance and bullying by collaborating together and spreading positivity.
The first island, Frosty Falls,...
