Homeowners are losing out on an average of £33,597 and properties are languishing on the market for longer, because estate agents are overpricing.
That’s according to a new data study which revealed 36.2% of all homes put up for sale last year required at least one price cut before keys were handed over - up from 8.1% in 2023.
The research is part of the Property Markdown Index 2026, collated by leading cash-buying service We Buy Any Home using data powered by property insight specialists Tytl.
The penalty for getting the launch price wrong is, on average, an extra £33,597 off the eventual sold price.
Every additional price drop costs the seller around £12,000 and adds an extra 10 weeks if a...
