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Fonix has announced that Comic Relief will be using its £20 price point for this year’s bi-annual Red Nose Day campaign.

The campaign will involve Comic Relief introducing a £20 text-to-donate channel alongside the conventional £5 and £10 price points across numerous driver programmes and on the live night itself.

This market-leading £20 mobile donation initiative will be used following Fonix’s successful implementation of the price point for the Children in Need 2016 campaign. This was a UK first, which was met with huge generosity from the public, resulting in a significant increase in mobile donation revenues from the Children in Need 2015 campaign. The 2016 campaign raised £46.6 million, with a record breaking proportion coming from...

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