Hidden Heroes of Football: Walk92 Mobilises Fans as 3 in 4 Supporters Don’t Know What Their Club Community Schemes Do
A new survey of football fans shows only 1 in 4 fans can name a club community project, but 3 in 5 want to volunteer or donate.
Football fans overwhelmingly believe clubs should invest in their communities, but most don’t know what their club foundation actually does or how it’s funded. New research from Walk92 (undertaken by research partner, Obsurvant), reveals that while nearly 8 in 10 fans think clubs should back charitable foundations, only 1 in 4 can name a project. 3 in 5 fans say they want to volunteer or donate but few actually have.
Key findings:
• 50% of fans don’t associate football clubs with a charitable foundation
• Only 25% say they can name a project their club’s foundation runs - most of these mentions were unrelated national campaigns (e.g., Soccer Aid, Kick It Out)
• 61% would like...
