FOR IMMEDIATE RELEASE
Brighton jeweller turns pet fur into keepsakes as owners look for more personal ways to remember their animals
A Sussex family business is helping pet owners preserve fur, hair and ashes in handmade jewellery, while offering free pet loss support ahead of Pet Remembrance Day.
BRIGHTON, 23 June 2026: When Arya the Lhasa Apso had to be groomed following surgery, her owner Suellen did not want the fur to simply be swept away.
Arya had always had very long hair. After the grooming, Suellen began looking for a way to preserve some of it and found Fur & Forever, a Brighton-based jewellery studio that creates rings, necklaces and other keepsakes using pet fur, hair, whiskers and cremation ashes.
Suellen, from Utrecht, commissioned a keepsake ring and heart necklace using Arya’s fur while Arya is still by her side.
“Arya has always had very long hair,” Suellen said. “After her...
